Having the newest office technology is very important to a lot of companies. When considering new office technology to buy, some of these companies prefer to work with a local provider instead of directly dealing with a manufacturer. Others believe they will get more built-in benefits when they purchase the office equipment mainly from manufacturers.
There are a lot of manufacturers out there such as Konica, Canon, Xerox, Sharp, Toshiba, Ricoh, Konica Minolta, Lexmark, and others. Most of these manufacturers usually offer direct services to customers, accountability, technical support for software and solutions, best price and a whole lot of other benefits.
On the other hand, you may want to consider local, independent dealers who also offer a wide-range of benefits which include;
- Higher quality of service and office copier support
- Copier solutions
- Print solutions
- Personalized service from a team that’s more concern about your business.
- Consistency with your support team.
- Better price and value.
- Better technical support for software, solution, and more flexibility compared to manufacturers.
The local dealer and the manufacturer both have targeted pricing, and need to be profitable. Every business is established for such purposes, but the local dealer generally experiences low overhead, they can run a small organization which is mostly made up of sales and support team.
So why do the manufacturers deal directly with customers? Firstly, the need to keep growing is the primary focus, and they have demands from shareholders as well. Regardless of the number of local independent dealers in the same geographic area, there is always room to sell more and to keep their operation going. In the long run, it’s all about moving equipment for them.
Quality Services Matters
Typically, manufacturers are known to mainly deal with very large corporations, where they get to sell hundreds and thousands of office devices and offer excellent support services. This makes them neglect smaller accounts/businesses because most of their time is spent catering for big enterprises. But for local independent dealers, they recognized the importance of quality customer service. Hence, they give their best. If ever an issue were to come up in pricing, office copier support, office support, technical support, device reliability, or others, they can quickly resolve it and keep their clients happy.
Best Price Means Nothing Without Value
Customers always want to get not just the best price but most importantly, value. Manufacturers tend not to offer value as they are too busy doing the “the right thing” which is, selling and offering service to large enterprises. With a local independent dealer, you are sure to get more value infinitely. This is why “best price” means nothing if you are not getting value for what you are buying.