How Are You Going To Get Better Next Year?


Most small businesses are already making plans for how their businesses will grow in 2019. It doesn’t make any sense to make vague wishes, such as those New Year’s resolutions such to lose weight or eat better. Your goals are expected to be SMART: specific, measurable, achievable, relevant, and time-bound.


Your goal is simply a wish – which is less likely to come true – if you don’t develop a SMART plan of action. Over time, we have observed in our clients a relationship between technology and successful business performance. Those clients who show an openness towards using technology in business perform better in business than those who regard IT services as something of a line item on the budget.

Our observation is supported by research. In 2013, there was research report sponsored by Symantec called the Global SMB IT Confidence Index. This report showed a relationship between positive outlook to IT services and its capacity to create opportunities for the business. Similarly, there was found to be a relationship between businesses that were performing poorly and their perception of IT as something strategically unimportant.

Your IT infrastructure includes your printer, copiers, network, security and most other functions which are typically regarded as information technology. When you view your copier as a way to transform your business, you develop a positive mindset that can ensure that you get more done with reduced costs.

When you view copiers as just machines which churns out copies when you print your occasional marketing brochure or business plan prevents you from knowing the true value of these very important pieces of technology. If this is how you think, then you are missing a great opportunity.

What’s Your Attitude Toward Technology?

Take a minute to consider what your perception on technology is;

  1. When you make a purchase or contract a service relating to IT, do you only consider the initial expense or do you look at the long-term value?
  2. Is your technology purchases in line with your identified business goals or do you buy technology and hope for it to solve your problem?
  3. How much awareness do you have of IT trends such as outsourcing, disaster recovery, and cloud services?
  4. Do you understand the importance of securing your network and data?

After you consider your general views on IT services with the above questions, next is to plan on how to maximize technology use in 2019

  1. What is the health of your business? Is it growing or contracting? Or is it facing new competition?
  2. Do you have the necessary IT tools in your company to continue your growth or to overcome the latest challenges?
  3. In your honest opinion, on a scale of 1 to 10, what is your perception about technology and how it is used in your business? Experience has shown that most companies admit to between as low as 3 to
  4. With respect to your current use of technology and your unique business challenges, what are your plans to move from a 4 to an 8?
  5. Will you be able to handle this change yourself or will you be needing assistance?     

Below are some of the ways to help your business operate more effectively in 2019

-By right-sizing print fleet

-Ensuring that you can locate your documents quickly

– Through the expansion of your phone system via VoIP lower cost

– Through the automation of your work via copier apps and business workflow